Project Overview

Optimized technical search engine requirements and traffic funnels to help newly launched and renewed brand websites secure top positions on search engine results pages (SERPs). Beyond keyword stuffing, we built a technical foundation through site structure improvements and loading speed optimization to capture both quality and volume of organic traffic.

The Challenge

• Weak Search Visibility: New sites weren't properly indexed in search results, and low SEO scores placed them below competitors
• Performance-Driven Bounce: Unoptimized images and inefficient loading caused slow page speeds, negatively impacting UX and SEO rankings

Strategy / Solution

1. Technical SEO Infrastructure: Reconfigured indexing for major portals (Google, Naver), generated XML sitemaps, and optimized robots.txt to improve crawling efficiency.
2. Web Performance & Load Speed Optimization: Introduced lazy loading to reduce bounce rates, optimized images, and established technical SEO guidelines.
3. SERP-Based Content Strategy: Conducted SERP research to develop core keyword and meta tag strategies, directly managing YouTube channel hashtags and metadata.

"Technical SEO is the technical bridge that enables the most efficient communication between search engines and websites — the core driver of sustainable growth without ad spend."

Execution

• Tools & Tech: Google Search Console, Naver Search Advisor, GTM, GA4
• Key Activities: Delivered technical SEO guide for Welsave, managed top rankings for 4 of 7 YouTube videos, monitored Godchoice SEO scores

Results