Archive

Built a custom CRM landing page and gift policy admin integrating ad keywords, creatives, and customer history to boost consultation success rate to 22.2% by eliminating information asymmetry for agents.

Led a brand renewal initiative to consolidate fragmented data and enhance brand value, proactively proposing MyData utilization and new features to secure potential customers and complete a strategic roadmap.

Solved high-cost, low-efficiency lead acquisition by diversifying 40+ creatives, A/B testing landing pages, and integrating server-side API (CAPI) to achieve CPA under $10 and 22.2% consultation success rate.

Developed a Python-based real-time response system and performance-tracking mailing program to minimize repetitive operational resources, achieving 100x faster community response times.

Improved search engine crawling efficiency and user experience through indexing optimization, page load speed improvements, and SERP analysis, growing Welsave traffic from 117 to 3,678 visits.

How we solved FinTech Corp's high customer acquisition costs with a full-funnel marketing strategy, achieving 300% user growth and 76% CPA reduction through data-driven growth hacking.

Built a BigQuery data lake and real-time dashboard to solve fragmented marketing data and manual aggregation delays, reducing weekly report creation time by 98.3%.

Combined marketing engineering and ops to systematize the entire process of recruiting, contracting, and analyzing 1,198 influencers, achieving 350M annual views and 230% lead efficiency growth through ML attribution models.

Designed Knowledge-iN and Naver SmartBlock guidelines for new brand 'Godchoice' market entry, optimizing traffic funnels to generate 1,900+ high-intent visits for initial search dominance.

Built a Google Sheets and Apps Script-powered automated email system with custom performance scoring to streamline influencer campaign management, replacing manual processes with data-driven selection criteria.

Solved data fragmentation for newly launching e-commerce brands by designing GTM standard events and server-side pixel integration, building marketing performance measurement foundations across all channels.