Coupang Ads: How to Start, Ad Types and Costs

Coupang Ads are CPC ads that show your product at the top or middle of Coupang search results (Coupang is Korea's largest e-commerce platform). You pay only when someone clicks, and you start by creating a campaign in the Coupang Ad Center. As of October 4, 2026, the Coupang Ad Center FAQ says you can start right away once you have basic information ready, such as product images, a detail page, and a price. Below, we cover ad types, cost limits, setup steps, where to check results, and how billing works.

Coupang ad types: AI Smart, Sales Optimization, Manual Performance, Sales Start

Ad types differ by who picks the products and keywords, and by what goal you run for. The Coupang Ad Center FAQ lists four types.

Ad type	Official description
AI Smart ads	The system automatically finds products you sell that are expected to perform well in ads and shows them. It updates the advertised products every day based on stock levels and ad response.
Sales Optimization ads	An ad solution that auto-optimizes with reaching your target sales as the top priority.
Manual Performance ads	Ads where the advertiser sets detailed keywords and bids as they like and manages them precisely.
Sales Start ads	Ads that show your product actively to customers, aiming to secure the first sale.

The Ad Center's product brochure page also lists new customer targeting ads and Coupang Play ads besides these four. This article follows the four types the FAQ describes.

Keywords you add yourself in Manual Performance ads do not go live right away. The FAQ says manually set keywords are reviewed for relevance to the advertised product before it is decided whether they can run. A keyword unrelated to your product may not be shown.

Coupang ad cost: CPC billing and minimum budget and bid

Coupang Ads use CPC (cost per click) billing, so you are charged only when an actual ad click happens. If your ad is shown but not clicked, it costs nothing. The amount limits you enter in the Ad Center are below.

Item	Limit	Source
Daily budget	You can enter from a minimum of 10,000 KRW up to 1 billion KRW per day	Ad Center FAQ
Bid	The starting bid is 100 KRW per keyword, and you can be charged up to 100,000 KRW	Ad Center FAQ
Billing unit	Only when an ad click happens	Ad Center FAQ

If you run an ad type that uses a target return on ad spend, the FAQ says to set it at a suitable level, considering the product's price, profit margin, and so on.

New advertisers can get ad credit. The Ad Center home page promotes up to 210,000 KRW in ad credit, and the FAQ explains that the credit is given automatically when you meet the stated conditions while creating your first ad. The conditions themselves follow the notice on the ad creation screen.

How to create a Coupang ad: from Ad Center login to checking results

The FAQ describes four steps. They are accessing the Coupang Ad Center, creating an ad campaign, running the ad campaign, and checking sales growth metrics. You enter the Ad Center at advertising.coupang.com by logging in with a seller or agency account.

1. Log in to the Ad Center with your seller account.
2. Create a campaign. Choose an ad type from the table above, then set the product to advertise and the daily budget. For Manual Performance ads, also enter keywords and bids.
3. Run the campaign. With the ON/OFF button in the list, you can stop or restart it at any time.
4. Check the results.

You can see results for each campaign at a glance in Ad Center > Ad Management > Campaign List. After you create a campaign, your ad is running once it appears in this list and impression and click numbers start to build up. Ads appear at the top or middle of the search results page when a customer searches a specific keyword, so pick keywords and products based on whether the search term fits the product you advertise.

Coupang ad billing and tax invoices

You do not top up a separate ad balance. Ad spend is deducted from your sales payout instead. The FAQ states that billing works by automatically deducting the amount used from the seller's settlement amount. Unless agreed otherwise, billing is monthly, and a tax invoice is issued within 7 business days of the following month.

Common mistakes when you first run Coupang ads

• Creating a campaign before preparing the basics. The official guide lists product images, a detail page, and a price as the starting requirements. Sort out all three before you turn ads on.
• Adding keywords unrelated to your product by hand. Manual keywords are reviewed for relevance to the product before they can run. Add only keywords that fit the product.
• Setting a target return on ad spend without checking price and margin. The official guide says to set it at a suitable level that considers product price and profit margin. Calculate what you keep on each product first.

Coupang ads FAQ

Can I run Coupang ads with only one product?

Yes. The FAQ says you can start right away once basic information such as product images, a detail page, and a price is ready.

Do I pay if my ad is shown but not clicked?

No. Coupang Ads charge only when an actual ad click happens.

Can I pause a campaign for a while?

Yes. Use the ON/OFF button in the campaign list to stop or restart it at any time.

Log in to the Coupang Ad Center, pick one product to advertise, create one campaign with a daily budget of 10,000 KRW, and check the campaign list to see whether impression and click numbers build up.