Naver Place Registration: Smartplace Steps, Timeline, Tips

Naver Place registration is the process of applying through Smartplace to list your business on Naver Map and Naver Search (Naver is Korea's largest search engine). It is free for any Naver member, and you must submit a business registration certificate. After you apply, review takes from 2 hours up to 5 business days, and the result arrives at the email address saved in your Naver member profile. The steps and conditions follow the new business registration guide from the Smartplace business owner help center as of October 3, 2026.

What Naver Place registration involves

Business information on Naver Place is registered and managed directly by the business owner in Smartplace. The official help pages call the service Smartplace. Owners who want their business shown and managed in search results apply for registration there. So "Naver Place registration" and "Smartplace registration" refer to the same task.

You apply on the new business registration page in Smartplace. A business registration certificate is required. Each business type also has extra documents, so read the documents by business type guide and the registration standards guide together.

What you need to prepare for Naver Place registration

To avoid getting stuck on the application screen, gather the five items below first. If you have the certificate file, uploading it fills in the business details automatically. If you do not have the file, you can look up the business number instead.

Item	Condition
Naver account	Members under 14 who need a legal guardian's consent cannot register a business
Business registration certificate	Upload an image file and the text is recognized and filled in automatically. Without a file, enter the business number under [Verify without certificate] to authenticate. A Naver certificate is required for this option
Business phone number	For a mobile number, enter the verification code you receive. A landline needs no verification, but the area code must match the business address
Business address	Enter the address by administrative district and a pin appears on the map
Documents by business type	Depending on the business type you choose, you are shown extra documents or official sites to check

How to register on Naver Place in 6 steps

The application starts with a business type search, goes through review, and ends with additional information. You can fill in the additional information while review is in progress.

Step	What to do	What to check
1. Search business type	Find your business type using the item listed on the certificate or a keyword that represents your business	Extra document guidance appears depending on the type
2. Verify business info	Upload the file with [Verify with certificate], or look up the business number with [Verify without certificate]	Check that the auto-filled business info matches your document
3. Duplicate check	The system automatically checks whether the same business is already registered	A duplicate blocks a new application, so follow the fixes below
4. Enter basic info	Enter the business name, phone number, and address, then check the map pin	You must click either [This location is correct] or [No, the location is wrong]
5. Review	Click [Next] and the application and review start right away	Takes 2 hours to 5 business days, and the result arrives by email
6. Enter additional info	Enter business hours, days off, parking, prices, and website	These are optional and you can edit them any time later

What to know when entering basic information

Choose the business name from the name on the certificate or business type documents, or the name on your signboard. The business name and main keywords may be edited during review to match Smartplace writing standards. Main keywords describe your business, such as menu names, services, or products, and you can add up to 5.

The business type you picked in the first step is filled in automatically. If you change the business type on this screen, all entered information is reset and you must apply again from the start. Restaurants, hair salons, and accommodations must enter at least one item of menu, treatment, or room information.

Review time and how to check the result

After you apply, the request is processed within 2 hours to 5 business days at most, and the result is sent to the email address saved in your Naver member profile. You cannot edit basic information during review, only after it ends. This email is the only place to check the result.

How to fix Naver Place registration problems

Most registration blocks come from duplicate businesses or document recognition problems. The table groups the official help guidance by situation.

Situation	What to do
It says the business is already registered	If the listed business is yours, do not apply as new. Use [Change owner] to get management rights on your ID. If the details differ from what you are applying with, or the business is closed, continue with [Request deletion] or [New registration]
Another business has the same phone number	Enter a different phone number that is not a duplicate to submit a new registration
It says the business info is not valid	Check whether you need a correction of your business registration with the National Tax Service. If the business is valid and the message keeps appearing, remove special characters, text in parentheses, and line breaks on the business info edit screen
Certificate recognition failed	The photo is likely blurry or has glare. Retake it so the content is clearly visible and upload it again
It says the file is not a business registration certificate	Check that you uploaded a business registration certificate or a certificate of business registration status. If the business is valid but was misread, type the correct information into the fields on the analysis result screen and request review. Processing takes up to 5 business days
Verification still fails after the above	Upload a certificate of business registration status issued within the last 90 days, or use [Verify without certificate]. This status certificate is a separate document issued through the National Tax Service's Hometax
The business shows as suspended or closed	Owner change is not possible, so first check whether the business info registered with the National Tax Service needs correction
Registration is on hold	Where to find the reason for the hold is explained under the registration hold question in fixes for business registration problems by situation
The verification text message does not arrive	Check that the number 1588-3821 is not blocked

The authenticity of the uploaded certificate is checked through the National Tax Service API. If the representative name reads "Hong Gil Dong and 1 other" or has parentheses and extra text, such as "Hong Gil Dong(Korean spelling)", you may see a message that it is not valid. The help page says removing this kind of notation on the business info edit screen solves it. For other cases, see fixes for business registration problems by situation, organized by question type.

Naver Place registration FAQ

Does verification fail if the representative name is in English or has a trailing space?

Remove the parentheses next to an English name or phrases like "and 1 other" and enter the name again. Some National Tax Service records have a space after the representative name. In that case, follow the official help page and try verification with the trailing space included, and it will pass.

Can someone under 14 register a business?

It is difficult. The official help page says Naver members under 14 who need a legal guardian's consent are restricted from registering a business in Smartplace.

Can I enter business hours or prices before review is finished?

Yes. Additional information such as business hours, days off, parking, and prices can be entered while review is in progress. Edit basic information such as the business name, phone number, and address after review ends.

Official sources used

• Smartplace business owner help center: how to register a new business
• Smartplace business owner help center: fixes for business registration problems by situation
• Smartplace business owner help center: when certificate recognition fails
• Smartplace registration standards guide
• Smartplace documents by business type guide

Official documents checked on October 3, 2026. Naver may change registration standards and documents, so check the guidance on the Smartplace screen again before you apply. "Explanatory illustration" means a generated image that illustrates a concept and is not an actual screen.