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Dense business essays and tech insights, written where experience meets code.

How to Create a YouTube Channel: Brand Account and Handle
Digital Advertising

How to Create a YouTube Channel: Brand Account and Handle

Create a YouTube channel from Settings by choosing Add or manage your channel. Compare personal vs Brand Account channels, handle and banner specs, roles, and first upload.

·6 min read
Naver Clip Revenue: Ad Incentive Rules and Payout Check
Digital Advertising

Naver Clip Revenue: Ad Incentive Rules and Payout Check

Naver Clip revenue comes from the ad incentive program. Learn the 1,000 subscriber and 3 million view rule, compare 3 programs, and see where to check payouts.

·4 min read
YouTube Shorts Monetization: Requirements, Pay, 2027 Changes
Digital Advertising

YouTube Shorts Monetization: Requirements, Pay, 2027 Changes

Join the YouTube Partner Program to earn 45% of Shorts feed ad revenue. Requirements, how pay is calculated, the Feb 1, 2027 change and how to apply, as of Oct 5, 2026.

·6 min read
Google Ads Getting Started: Account, Bidding, Budget, VAT
Digital Advertising

Google Ads Getting Started: Account, Bidding, Budget, VAT

Google Ads charges you when clicks, impressions or other chosen actions happen. See the 3-step setup, bidding and billing, the 2x daily and 30.4x monthly budget caps, and Korean VAT of 10%.

·7 min read
YouTube Ad Types, Costs and Billing: How to Create Ads
Digital Advertising

YouTube Ad Types, Costs and Billing: How to Create Ads

YouTube ads bill at different moments by format. Six ad types, CPV and CPM billing, bids, budgets, setup steps and Korea's 10% VAT, per official docs.

·6 min read
YouTube View Count Change: Engaged Views and Ad Results
Digital Advertising

YouTube View Count Change: Engaged Views and Ad Results

From Aug 24, YouTube counts public views from the first frame. Learn how engaged views differ from ad views and how to read ad results (as of Sept 30).

·6 min read
ChatGPT Ads Pixel and Conversions API Setup: Steps and Limits
Digital Advertising

ChatGPT Ads Pixel and Conversions API Setup: Steps and Limits

How the ChatGPT Ads pixel and Conversions API differ, 5 setup steps, server event fields, hashing rules, and optimization limits, per OpenAI docs (Sept 30).

·8 min read
ChatGPT Ads in Korea: What to Prepare Before You Sign Up
Digital Advertising

ChatGPT Ads in Korea: What to Prepare Before You Sign Up

How ChatGPT Ads self-serve works in Korea: eligibility, account review, message and landing design, and UTM and conversion tracking. Sign-up is not delivery.

·6 min read

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