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Dense business essays and tech insights, written where experience meets code.

Affiliate Marketing Sites: Coupang Partners Terms and Disclosure
Marketing

Affiliate Marketing Sites: Coupang Partners Terms and Disclosure

How to pick an affiliate marketing site: Coupang Partners approval and payout terms, 4 selection criteria, and where to put the paid-promotion notice. Updated Oct 22, 2026.

·6 min read
Blog Marketing Method: 5 Steps to Turn Posts Into Inquiries
Marketing

Blog Marketing Method: 5 Steps to Turn Posts Into Inquiries

Blog marketing in 5 steps: goal, search terms, answer posts, inquiry path, measurement. Includes disclosure and spam rules as of October 22, 2026.

·7 min read
Marketing Automation Software: 3 Types for Small Teams
Marketing

Marketing Automation Software: 3 Types for Small Teams

Marketing automation software sends emails by rules. Compare 3 types, Stibee, HubSpot, Zapier and Make pricing, and Korean ad email rules as of Oct 21, 2026.

·7 min read
Agentic Commerce: How to Prepare Your Product Pages
Marketing

Agentic Commerce: How to Prepare Your Product Pages

Agentic commerce lets AI agents find, compare and buy products for shoppers. Compare Google UCP, ChatGPT checkout and Naver's AI shopping agent, and prepare product pages.

·5 min read
Blog Monetization Methods: 4 Options Compared and Payouts
Marketing

Blog Monetization Methods: 4 Options Compared and Payouts

Blog monetization means AdSense, AdPost, AdFit, or Coupang Partners. Compare sign-up rules, payout thresholds, and taxes as of Oct 13, 2026.

·6 min read
Marketing Meaning and the 4Ps: Differences and First Steps
Marketing

Marketing Meaning and the 4Ps: Differences and First Steps

Marketing means creating, promoting, delivering and exchanging value for customers. AMA definition, ads vs sales, 4Ps and GA4 checks, as of Oct 12, 2026.

·6 min read
STP Strategy: Meaning, Examples and Ad Targeting Steps
Marketing

STP Strategy: Meaning, Examples and Ad Targeting Steps

STP strategy splits a market, picks a target group and sets your position. Learn 4 segmentation bases and how to set them up in Google Ads and Meta.

·6 min read
SWOT Analysis: How to Write One for Marketing With Data
Marketing

SWOT Analysis: How to Write One for Marketing With Data

SWOT analysis splits strengths, weaknesses, opportunities and threats into internal and external factors. Learn to fill each box with GA4, Google Trends and Meta Ad Library data.

·6 min read
KPI Meaning and How to Set Marketing KPIs (Examples)
Marketing

KPI Meaning and How to Set Marketing KPIs (Examples)

A KPI is a key performance indicator that turns a goal into a number. Learn CTR, conversion rate, CPA and ROAS formulas, how to set marketing KPIs, and where to check them in GA4.

·6 min read
Brand Domain Preemption Checklist and Dispute Risks (dot.com)
Marketing

Brand Domain Preemption Checklist and Dispute Risks (dot.com)

On Sept 29, 2026, dot.com redirected to a Grok page the day OpenAI announced Dots. See what is confirmed, UDRP and Korean law, and a pre-launch domain and handle checklist.

·6 min read
Finding the True Owner of Branded-Search Conversions with GA4 Attribution, When PPL and Viral Reach Get Harvested as Search
Marketing

Finding the True Owner of Branded-Search Conversions with GA4 Attribution, When PPL and Viral Reach Get Harvested as Search

How to trace the true source of branded-search conversions using GA4 attribution. Covers the structural limits of first-touch tracking and the dark funnel, and a ledger-versus-estimate framework for measuring PPL effects.

·16 min read
How to Stop Losing UTMs: A Pixel-Free Ad Tracking Design Found on Claude's Site
Marketing

How to Stop Losing UTMs: A Pixel-Free Ad Tracking Design Found on Claude's Site

A live test of why UTM parameters and gclid get lost in cross-domain conversions, and how Claude's site (claude.com) designed pixel-free ad tracking. Includes results from a Naver click ID (NaPm) experiment.

·17 min read

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